Since 2010, Parco Natura Viva financially supports annually the in-situ activities of the Barbary Macaque Awareness and Conservation, supporting the research and education activities and the work carried out to contrast the illegal trade and use of Barbary macaques as entertainment animals and pets. Furthermore, Parco Natura Viva raises visitors’ awareness through specific educational activities that involve them in first person inside the park. In 2015 the park joined the Barbary Macaque Awareness and Conservation campaign #JustSayNo with a series of initiatives addressing the visitors and informing them about the exploitation of these animals as show animals and their use to get tourist to take pictures with them. The staff of the park also got together to realise a video that launched this important message!